Pedal
The pedal is a bicycle rental app that targets both tourists and residents. The service has bicycles positioned at diverse locations throughout the city. People can rent and return bicycles at these spots for an hourly fee.
Industry
app
Project Direction
branding Design
Strategy & Value proposition
Commute faster & smarter — cycling the city. Evade the heavy traffic in the city. Find the fastest way to your destination. Have fun!
Product vision
A simple solution that allows you to identify the quickest and most cost-effective route to commute around the city proper.
What we did
Services
- Brainstorming
- Research
- Storyboard
- Sketching
- Prototyping
- User Testing
- Visual Design
- Style Guide
